Facebook Ads → Google Analytics
Automatic upload of advertising cost data from any source into Google Analytics.

During Public Beta it's totally free.
Use Lavametrics with as many integrations as you like.
public beta
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ROAS
Cost and ROAS of all your advertising in Google Analytics, just like you now see Google Ads.

With a few clicks you can get Facebook cost data sent automatically every day to GA letting you report on ad costs and ROAS in Analytics
Analyze
Сlicks, impressions and cost data of your Facebook campaigns will appear in Google Analytics reports. So, you will be able to analyze them in the single Google Analytics interface and easily see areas to increase their efficiency.
Save your time
With all your advertising metrics in Google Analytics, no need for logging in to different platforms to check the figures.
We appreciate the loyalty of early adopters and offer you six months of subscription for free
Lavametrics Features
We use only official API and safe OAuth authorization.
Automated daily import
Automate Uploading Data To Google Analytics For Different Accounts. Compare ROI for different channels within Google Analytics.
Upload CSV files from any other advertising network
This method lets us to get success in problems of all levels.
Schedule automatic daily upload from Facebook
Schedule The Upload Daily & Get All The Data in Single GA Dashboard.
Start uploading your Facebook costs today
Put a rocket on your analytics to launch it to new insights. And finally, find some valuable insights for business growth zones.
ROAS
Tracking Facebook advertising campaigns in Google Analytics is crucial for investigating total marketing expenses and calculating return on ad spend (ROAS). You might suppose that somehow you can improve your social media advertising but have no data to rely on in your estimates.
It's easy
With a few clicks you can get Facebook cost data sent automatically every day to GA letting you report on ad costs and ROAS in Analytics
Save your time
Would you prefer spending 15 to 30 minutes just once setting up Lavametrics and forget about manual uploading? With Lavametrics, you get the same report in half the time and get even better reports as a bonus!
Sign-up now to receive Free Access to our Lavametrics Public Beta
Cost and ROAS of all your advertising in Google Analytics, just like you now see Google Ads.
Article
The purpose of UTM tags
To ensure that an advertising campaign is effective, it is important to continuously analyze traffic sources, detect the least effective ads, and diversify the advertising budget to the most effective ads. UTM tags transmit the required information to the analytics system, campaign optimization and profit-making are impossible without this process.
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